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GivingTuesday began in 2012 in New York City and quickly spread through social media, the #GivingTuesday hashtag and influencers.
GivingTuesday is a philanthropic response to the consumer-focused Black Friday and Cyber Monday shopping events, attempting to turn the attention of Americans to giving after two days of consuming.
Since 2012, GivingTuesday has grown beyond a single national day and is now a year-round global generosity movement of giving, collaboration, First Tuesday fundraising efforts, fundraising ideas and celebration.
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